The toy industry worldwide lives on new ideas, new games, new concepts, and often new technologies. Games are created by authors, licensed to and leveraged by the toy industry. For this reason alone, IP rights play a vital role for the toy industry, in order to ensure the correct transfer of rights as well as the correct compensation of the authors.
In the toy industry, copyrights, brands and design rights are at the forefront in order to protect and defend the company's intangible assets. The competition does not sleep. So you should not either.